F.Y.I.

Pacific Magazines partners with gaming giant for augmented reality cover for K-Zone

Screen Shot 2016-04-20 at 3.59.54 pmPacific Magazines has partnered with global entertainment company Activision to bring augmented reality technology to kids magazine K-Zone.

The partnership has seen the magazine publisher use the Skylander augmented reality app to turn the magazine’s cover into a live game.

Helen Morassut, publisher at Pacific Magazines, said in a statement: “Bringing the cover to life is not only a first for our brand or Pacific – it’s a first for any Australian magazine.

“Together with a wonderful partner in Activision we are breaking new ground – and enjoying the ride.”

The K-Zone special edition which features the front cover that can be turned into a live game coincides with the release of the Skylanders Battlecast game launching April 14.

The May issue of the kids magazine will include a ‘Skylanders Battlecast Cards to Life’ card printing on its cover as well as a covermounted Skylanders Battlecast card. Users simply download the free Skylanders Battlecast app and scan the K-Zone cover to make the characters come to life and battle each other in real time.

Pacific Magazines is supporting the magazine with in-magazine and digital promotion as well as newsagent point-of-sale which invites kids to trial the technology to show how the cover comes to life.

Daniel Findlay, editor-in-chief, youth titles, Pacific, said: “Our Skylander obsessed readers are going to love this execution and we‟re really excited to create something special with a valued partner like Activision.”

“Innovation has kept K-Zone top of the youth market for the last ten years. We‟re continuing to pioneer with this latest launch – and we‟re going to keep breaking new ground as we finalise new and exciting projects in the coming weeks.”

 

 

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