Pacific Magazines launches websites for Women’s Health and Men’s Health
Pacific Magazines has continued with its digital rollout with the launch websites for Women’s Health and Men’s Health.
The launch of the digital products follows on from the decision by the publisher to bring its digital assets in-house at the end of March.
The new partnership with Yahoo7, the company previously responsible for the magazine publisher’s digital assets, sees Pac Mags oversee creative, content and overall digital managements of its websites while Yahoo7 is responsible for providing in-stream native display advertising.
Peter Zavecz, CEO, Pacific Magazines, said in a statement: “The teams have worked exceptionally hard over the last month to deliver on our ambitious commitment to launch 12 new sites by the end of June. These mobile first, data optimised digital products have set new benchmarks with the audience and commercial partner reaction and daily traffic to date exceeding all expectations.”
Women’s Health has launched with a new visual identity and new content verticals of health, fitness, sex and love, food, lifestyle and weight loss.
The site launches with 7Live streaming integrated from the Seven Network.
Jackie Frank, general manager, fashion, beauty and health, Pacific Magazines, said: “Our new digital products launch with stunning visuals, sophisticated design, easy-to-navigate content and an impressive new range of compelling high visibility commercial opportunities.
“Our editorial and digital teams worked seamlessly together on the launch of marieclaire.com.au – with sensational results – and this collaborative working relationship will continue with our healthy lifestyle sites.”
Menshealth.com.au also unveils a new visual identity, a high-impact visual focus and new content verticals of health, fitness, sex, nutrition, style, weight loss and life.
Both womenshealth.com.au and menshealth.com.au include integration with all of the leading social channels, including Snapchat, Facebook Live, Facebook Instant Articles, YouTube and Apple News.
The new digital products were conceived, created, designed and built by Pacific’s in-house team, led by Darren Kerry, Head of Digital and Innovation. He said: “Our two new digital products are designed to further accelerate our impressive digital growth, as mobile-first, data optimised products which deliver seamless user experiences.
“Our portfolio of new digital products will deliver richer user experiences for consumers across all devices and include new ad formats, new branded content and digital content hubs whilst creating a truly comprehensive offering for our commercial partners.”
