Pacific Magazines wants to ‘own’ content genres as it launches Marie Claire and Who websites

Pacific Magazines has launched new websites for Marie Claire and Who following the decision by the publisher to bring its digital assets in-house at the end of March.

The new partnership with Yahoo7, the company previously responsible for the magazine publisher’s digital assets, sees Pac Mags oversee creative, content and overall digital managements of its websites while Yahoo7 is responsible for providing in-stream native display advertising.

Both Marieclaire.com.au and Who.com.au have launched with a high impact visual focus, with both sites featuring a similar layout on a black background.