Pacific Magazines sees biggest growth, while indie publisher Morrison wins with Frankie
Pacific Magazines saw the largest circulation increase among the major publishers, while the independently-owned women’s title Frankie enjoyed the biggest growth among all magazines.
According to the Audit Bureau of Circulations’ figures for the six months to December, market leader ACP Magazines maintained its leadership position, but its share fell by 2.6 per cent to 51.7 per cent in the total magazine sector.
It follows Unilever’s recent decision to sign a three-year advertising deal with Seven Media Group’s Pacific Magazines, in a major blow to ACP.
In contrast, PacMags saw its share rise from 27.5 per cent during the same 2008 period, to 29.2 per cent. Meanwhile, News Magazines saw a slight increase from 12 per cent a year earlier to 12.3 per cent in the six months to December 2009.
Frankie is a brilliant ‘Young womens magazine’.
It deserves it’s success.
How did the weekly mags go, circ wise?
Very happy to see Australian Traveller (disclosure – I contribute) had an over 12% increase . . .
Hi Melissa,
Weeklies here: https://mumbrella.com.au/acp-weekly-titles-tumble-while-pacmags-famous-still-on-the-rise-18034
Not good for ACP…
Cheers,
Tim – Mumbrella
Great timing! An early fifth birthday present for the Monthly, gaining 15% YOY to be in the top 10 movers.
John Derry
The Monthly
Hey Dr Mumbo,
Is there a website that shows a 5 year graph of the various magazine’s circulations?
The single year ‘ups n downs’ are interesting, but I’d be even more interested in a long-term view of what’s happening.
AdNews drop is hardly surprising given the convenience and comprehensiveness of our new lunchtime Mumbrella habit. Be interesting to see what they come back with…
Good to see independent publishers performing so well and standing up with the mainstream market.
Congratulations to Morrison Media’s Frankie and Healthy Food Guide – run by very dedicated Phil Ryan.
A few others on that list not looking too shabby either.
Will they now be able to divert the attention of ad buyers and convert these results into ad revenue?
Great result for Frankie… amazing growth. What are they doing better then everyone else I wonder?
Whenever I’m in Borders (which is a lot), I stare at the women’s magazines in the stand to see what cover jumps out at me (I know, I need to get help for that). 9 times out of 10, it’s Frankie.
Steven – Frankie is quirky, non-celeb, treats its readers like real people and doesn’t run the same old sex/body image/fashion/”this is what’s wrong with your life and this is how you should fix it” stories that are the usual women’s fare. It’s definitely my favourite.
Gabe – the ABC is about to launch custom Trend Reporting which will be available to subscribing members that will allow you to create reports and graphs for specific publications and/or groups back to 2006 when the rules changed.