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Pacific supports Better Homes and Gardens Real Estate with new podcast and digital vertical

Pacific has launched a campaign to support Better Homes and Gardens Real Estate, a US brand which has launched its first offices in Australia and New Zealand with Century 21 boss Charles Tarbey.

The new campaign will see the addition of a real estate vertical on the Better Homes and Garden website and the launch of a new podcast.

The vertical will look at property through the Better Homes and Gardens lens and include a property widget programmatically serving listings from the Better Homes and Gardens Real Estate portfolio.

The Better Homes and Gardens Real Estate vertical

The podcast will be hosted by Better Homes and Gardens editor Dora Papas and builder and carpenter Greg Fahey, and will take listeners on a journey to find and create a home they love.

The pair will be joined by special guests from the property and finance industries, plus the wider Better Homes and Gardens Real Estate team, to cover topics from buying to selling, adding value to a home and preparing for sale.

Better Homes and Gardens Real Estate has so far launched four offices in Sydney, Crows Nest, The Ponds and Richmond and will open offices in Caloundra and Bella Vista later this year.

CEO of Better Homes and Gardens Real Estate, Michelle Delaney said: “The power of the Better Homes and Gardens media brand is a major asset to the real estate business and this campaign highlights the brand’s unique positioning. We’re excited for this to roll out as we introduce the real estate offering to even more Australians.”

A Better Homes and Gardens Real Estate advertorial

Papas said: “Better Homes and Gardens is Australia’s number one source of inspiration for all things homes and this new collaboration is an exciting way for us to continue evolving and expanding the brand to new audiences.”

The campaign will extend across the Better Homes and Gardens portfolio with native content pieces supported by social amplification as well as in print with brand ads and a bespoke cover.

Pacific was recently sold to Bauer Media for $40m in a deal which is still awaiting ACCC approval.

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