‘Packer Whacker’ and other ‘iconic’ front pages used in latest ad push from The Daily Telegraph
The Daily Telegraph has played on its famous front pages with a new outdoor ad campaign featuring some of its “iconic” splashes from recent years to highlight how it sets the news agenda.
The new ‘Headlines’ campaign, which was developed by Disciple, will feature across buses from today, and trains, taxis and large format billboards from August 3.
The ads include the “Packer whacker” front page from James Packer and David Gyngell’s bust up, and the “Barry loses his bottle” coverage of former NSW Premier Barry O’Farrell’s resignation. Another ad – “Where the news gets the news” – takes a swipe at the tendency of TV and radio newsrooms to rely on newspapers to set their agenda.
Paul Whittaker, editor of The Daily Telegraph said: “It goes to the heart of what The Daily Telegraph does best – breaking news and tackling the big issues that set the agenda for NSW and the nation every day.”
Brett Clegg, state director of News Corp NSW said: “The Daily Telegraph is one of the most recognisable media brands in the country. This campaign celebratesThe Daily Telegraph’s commitment to breaking news across all platforms and cements its position as a market leader in a highly competitive media landscape.”
Very similar concept and look and feel to a ninemsn campaign from last year…
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The media talking to itself
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Yet the Tele is so loose with the facts that whenever other outlets do pick up their stories they fall foul of ACMA.
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“Another ad – “Where the news gets the news” – takes a swipe at the tendency of TV and radio newsrooms to rely on newspapers to set their agenda.”
Does this include Ray Hadley who reads out stories from the Telegraph verbatim every morning on 2GB?
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‘Where the news gets the news… after they steal it from Reddit’
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I think the headlines are pretty good. Remember the demo they’re talking to. Shallow end of the think tank, but most likely effectively reaching out to their their core target. Is that enough ad-speak for you hyper-critical creative types? Its fun and memorable.
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