Paramount and Twitter’s global deal launches in Australia

May 18, 2022 9:24

Paramount Australia and New Zealand (ANZ) and Twitter today locally extended their multi-year global agreement to deliver premium digital content around Paramount ANZ’s biggest live events, hit shows and franchises from the company’s Australian portfolio of brands, including Network 10, Paramount+, MTV and Nickelodeon.

Tentpole programs and key sporting events will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter’s Amplify program, which marries Paramount’s premium video with Twitter’s paid reach and targeting.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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