Paspaley appoints Speed as lead media agency
Australia’s largest and oldest pearling company, Paspaley, has appointed Speed as its lead media agency.
The agency, powered by Omnicom Media Group, will begin work on the account immediately.
“There are few more iconic brands in Australia than Paspaley, so we are thrilled to be working with them on evolving their approach to media,” said Speed chief accelerator, Ian Perrin.
Iris Kleimann, head of marketing at Paspaley added: “We believe that Speed is the right partner to help us evolve and cut through the complexity of the dramatically changing media world, whilst genuinely integrating with our creative agency partners.”
Speed’s client roster also includes Japan Airlines, Queensland Investment Corporation, Dry July, and University of Notre Dame. Earlier this month, MCoBeauty also chose the agency to handle its media strategy and buying.