Leaving journalism: Paul McIntyre
One of the advertising industry’s longest serving journalists Paul McIntyre is hanging up his hat for a content marketing role with media sales house MCN.
McIntyre, who stepped back as editor-in-chief of AdNews at the start of the year, will take on a new role with MCN where he will be “producing industry content around the broadcast and digital video sector”.
The move sees the veteran reporter depart both AdNews, where he has worked for 17 years, and the Australian Financial Review with McIntyre thanking Yaffa publishing for their support over almost two decades.
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“A few industry heavies who’ve already caught wind of my move from AdNews and the Financial Review, effective today, have already pinged a few comments: ‘Sell out,’ they say, somewhat tongue in cheek. ‘The fourth estate will never be the same.'”, McIntyre wrote in his final opinion piece.
“I’ll cop a bit of that for a while, no doubt. But the new MCN gig will let me do what I like best – think, look at the big picture and then try to unravel what it means.”
In a statement MCN said: “MCN is pleased to be working with Paul McIntyre on an exclusive content program, focused around the trends, challenges and innovation in broadcast TV and digital video and how television is being redefined for everyone.
“We will be working with Paul on a range of in-depth thought leadership pieces, drawing on MCN’s rich data and insights along with Paul’s understanding of the broader industry and its views.”
McIntyre’s move into content marketing follows the recent departure of The Australian’s marketing writer Lara Sinclair who also took a content marketing role with tech startup Simple.
Nic Christensen