Paul Murray to headline next IMAA webinar for indie media agencies navigating COVID-19

After last week announcing, and running, its first webinar on the financial and legal issues presented by COVID-19, independent body Independent Media Agencies of Australia (IMAA) has announced the next two in the series.

Sky News commentator Paul Murray will discuss the implications of the pandemic on the local economy tomorrow, 8 April at 12pm, in a webinar presented by Foxtel Media. And next Wednesday 15 April at 12pm, Facebook’s ANZ head of independent agencies, Harry Lowes, and ANZ HR lead, Ashley Jenkins, will discuss the social media platform’s experience managing remote teams.

Sky News’ Paul Murray will headline tomorrow’s webinar

The webinars are exclusive to IMAA members, and aim to provide expert guidance to independent media agencies attempting to navigate the varied and significant impacts of COVID-19.

Chair Dominic Pearman said last week’s initial webinar, featuring Marc Walsh, was received well, and involved discussions about how IMAA members can qualify for, and access, the government’s $130bn ‘Jobkeeper’ scheme.

“The first webinar with Marc was a great success as many of our members and their key staff joined the discussion on the Government’s stimulus package and the $130 billion JobKeeper payment which will provide a lifeline for many business owners in the independent media agency sector,” Pearman said.

“Providing help and advice and also community to the small to medium sized, Australian owned and independent businesses in our sector is an important feature of what the IMAA is all about.

“It’s a very important time to come together. We are all facing similar challenges during this period and we’re here to provide support and guidance.”

Angie Smith, managing director of IMAA member agency Mediasmiths, added that the webinar offered value in a difficult time.

“I found it [the webinar] insightful and informative. I do appreciate that the IMAA was able to offer this value to its members especially during a time that businesses in general are experiencing an overload of information pertaining to this crisis,” Smith said.

“The impact of the government’s stimulus, however, is one that is of extreme importance to us and it was wonderful to have Altus Financial run through these measures for us, especially those that support small businesses like ours and how we access them.”

Other IMAA events and training programs are due to be announced in coming months. The webinars are the IMAA’s first initiative since launching in February.


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