Pay TV channel signs up Woolworths, RSVP and Domain.com.au for launch
Woolworths, RSVP and Domain.com.au have signed up to be the launch advertisers on Foxtel and Austar’s new TV channel LifeStyle You.
It is part of an exclusive deal pay TV sales house Multi Channel Network has brokered with Mitchell & Partners to have the media agency’s clients feature exclusively on the channel during its three-month launch phase.
LifeStyle You, targeted at women, will launch this Sunday and is a collaboration between the makers of The LifeStyle Channel and LifeStyle Food. Presenters include Sarah Wilson, Kate Waterhouse and Antonia Kidman.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I am sure this will be another successful niche channel for Foxtel – excellent deal by MCN with M&P
All the success everyone!
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