Peet creates VR app Vision360 with Ogilvy Melbourne for future homebuyers

Residential property developers Peet, has launched a virtual reality app Vision360 to help potential homebuyers visualise what the development will look like once completed.

Created in collaboration with Ogilvy Melbourne, Vision360 aims to provide a different way to show potential home owners the developers vision for what will be built.

The app allows users to view key features of the community including innovative parks and playgrounds, waterways and sports precincts.

Brendan Gore, managing director and CEO, Brendan Gore, said in a statement: “Using virtual reality technology, Peet Vision360 allows customers to fly through established Peet communities to get a full 360° picture of what their life could look like.”

David Ponce de Leon, ECD at Ogilvy Melbourne, said in a statement: “Buying land and building a home in a new community requires a leap of faith. In many ways, it’s investing in a future that doesn’t exist yet. Peet Vision360 will give homebuyers a clear vision and feel of the Peet communities they love, and wish to live in. It’s a real solution to a real business challenge and we are thrilled to be part of this exciting project with our partners at Peet.”

Seven communities in Melbourne are currently featured on the app, Acacia and Summerhill in Botanic Ridge, Aston in Craigieburn, Cornerstone in Werribee, Newhaven in Tarneit, and the established communities Aspect in Greenvale and Quarters in Cranbourne.


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