Penbo on online madness; wrist-slashing social media experts and being king of the megablog
So here’s a special treat for the many fans of kebab-loving editor of The Punch David Penberthy.
Penbo’s been talking to Telstra’s Now We Are Talking. Among his observations:
“A lot of people self publish because nobody in their right mind would publish them. There’s a lot of mad stuff out there online.”
And on journalism:
“For all the wrist-slashing nonsense you see, particularly on Twitter, from all thse social media experts about its irreversible decline, the great thing about digital is there have never been more ways to tell a story.”
And there’s a nice concise definition of The Punch too: “It’s kind of like a megablog.”:
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” because nobody in their right mind publish them.”
Yes, that would be that massively competitive newspaper business in Australia that is regularly employing new talent…. oh wait…that’s not right 🙂
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My god did they edit out the questions or does this man ever shut-up?????? But while I don’t agree with all he says not a bad yarn.
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Telstra’s ‘Now We Are Talking’ talking to ‘The Punch’ – at last they’ve found each other
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It would have been great to hear it articulated from whoever came up with the strategy behind the offering. I think the business model behind the site is quite perplexing and I find the overall message of what the site wants to be and who it wants to target as the audience, confusing – more detail would have gone down a treat.
I do love the intention of the site and the courage from a large publisher to move into the space. The curation of the content is also interesting and number of comments left, certainly inspiring.
My feelings are that over time the site’s editors will control and compose more of the posts (opinion) on the site and the original citizen journalism aspect will be downplayed. Hopefully they will get a larger share of female voice though, as it seems a bit like a group of ‘suited blokes at a city bar talking about footy’ currently.
The content will probably be further refined into more of a political focus with a few offbeat stories. Putting links like ‘The Sartorialist’ in the ‘Sites We Like’ part just scares me though – why the need for affiliation with fashion and style?
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