‘People need to know about the crap they’re buying’: why a lonely, busted barbie stars in Barbeques Galore’s new ad
Barbeques Galore has released an entertaining campaign featuring a heartbroken, outdated barbeque, sadly watching from the sidelines as its neighbour gets a fresh new grill from the retailer.
The 60-second spot is one of the first major works from The General Store under the leadership of former Dentsu Creative talent, Marcus Tesoriero, who joined as chief creative officer last year.
“We really wanted to plant the seed that there are poor-quality barbeques out there,” Tesoriero said. “People need to know about the crap they are buying in a split-second decision online or at the hardware store. We just wanted to warn everyone in a funny way.”
“This tongue-in-cheek love story is a tribute to every Aussie who loves their barbeque. They are the true champions of Barbeques Galore.
“The G Store team really pushed us outside our creative comfort zone, finding a humorous way to balance a multitude of complex competitive value messages in the barbeque category,” said Barbeques Galore’s general manager of marketing and customer, Mike Ainsworth.
“Being Australia’s first choice for barbeques is something we are focused on protecting. The new campaign seeks to uniquely articulate our message of quality and value, especially in this challenging economic climate.”
The campaign will be released across out-of-home, social, display, radio, TV and online.
Credits
Client: Barbeques Galore
General Manager, Marketing and Customer: Mike Ainsworth
Brand Marketing Manager: Alyssa Gardiola
Creative Agency: The General Store
Partner & CSO: Danny Lattouf
Chief Creative Officer: Marcus Tesoriero
Creative Director: Steve Carlin
Creative Director: Andrew Jones
Chief Music Track Selectologist: Chloe Geggus
Group Account Director: Sommer Smith
Group Account Director: Natalie Alaimo
Senior Account Director: Kiki Jones
Agency Producer: Henry Richardson, Painted Black
Production Company: Infinity Squared
Director: Dan Reisinger
Director of Photography: Earle Dresner
Executive Producer: Erin McBean
Producer: Katie Dorman
Editor: Tim Eddy
VFX Online: Benjamin Zaugg
Colourist: Marcus Timpson
Music licencing and supervision: Music Mill
Music recording and sound design: Squeak E Clean Studios
Photographer: Neil Bailey
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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The majority of their brands are white labeled aliexpress BBQs straight out of China for a gigantic mark up. Not really ones to talk.
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