‘People need to know about the crap they’re buying’: why a lonely, busted barbie stars in Barbeques Galore’s new ad
Barbeques Galore has released an entertaining campaign featuring a heartbroken, outdated barbeque, sadly watching from the sidelines as its neighbour gets a fresh new grill from the retailer.
The 60-second spot is one of the first major works from The General Store under the leadership of former Dentsu Creative talent, Marcus Tesoriero, who joined as chief creative officer last year.
“We really wanted to plant the seed that there are poor-quality barbeques out there,” Tesoriero said. “People need to know about the crap they are buying in a split-second decision online or at the hardware store. We just wanted to warn everyone in a funny way.”
The majority of their brands are white labeled aliexpress BBQs straight out of China for a gigantic mark up. Not really ones to talk.