PeopleBrowsr launches Election.ly
PeopleBrowsr has launched a web application – Election.ly – which measures voting interactions on twitter.
The announcement:
A new web application, Election.ly, from PeopleBrowsr, has launched today converting twitter conversations into real time, quantitative data about voting intentions for the upcoming Federal Election.
Candidates used to have to wait until complex and exhaustive polling was completed before knowing if their new policy announcement was a vote winner, or not.
Now with the launch of Election.ly, www.election.ly candidates can see in real time how the electorate is responding to their policies and campaigning in general.
By hooking into the Twitter Full Firehose and using a suite of proprietary technologies developed in-house by PeopleBrowsr, Election.ly graphically displays voter sentiment across three key political areas:
● Preferred Prime Minister (Julia Gillard, Labor) v (Tony Abbott,
Liberal)
● Preferred Party (Labor v Liberal v Greens v Nationals)
● Policy debate
Jodee Rich, CEO of PeopleBrowsr says, “Election.ly analyses each tweet for positive and negative keywords and is even able to detect sarcasm in what may seem like a positive tweet, but actually isn’t. The number of for and against tweets computes to a score which is graphically represented on a series of dials.”
Far beyond being just for candidates, Election.ly has been created with the needs of the electorate in mind. Anyone can view the site and instantly comprehend the sentiment for a particular leader, party or policy. Election.ly utilises the geo-tagging meta data within each tweet.
Being fully interactive, users can click to see the latest tweets from leaders and from each major party and cast their ‘social vote’ for their preferred leader and party by sending a tweet without having to leave the site.
The policy debate section graphically demonstrates which issues are currently trending within the electorate using a ‘tag cloud’. Any issues within the cloud can then be clicked on for a full twitter stream of the latest thoughts about that topic. Users can add their thoughts by tweeting from within the site.
“Election.ly will become the first place for pundits, politicians and the population in general to go to when they want to know the sentiment of the country,” concludes Rich.
Source: PeopleBrowsr press release
