News

PHD holds Pepsi media account after comprehensive review

Simon Canning

July 14, 2017 9:29

PepsiCo has reappointed PHD to its media account after a review of the $25m Australia and New Zealand business.

PHD has retained its hold on the PepsiCo account

The win by PHD continues the relationship with the soft drink company which began in 2010.

Omnicom-owned PHD retained the business after a shootout with WPP’s Mindshare.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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