Davidson in the Cannes press room
It would seem there has been something of a communications breakdown between The Australian’s man in Cannes, Darren Davidson, and the subs desk at the far end.
While journos are given access to the winners lists in the morning they are embargoed from publishing them until the gongs have been handed out in the evening in Cannes, which is about 5.30am in Australia.
However, needing to file for a newspaper means Dazza sent the copy over early for the Creative Effectiveness, and someone at the other end ignored the embargo and slapped it up at midnight, when all the content from the day’s paper goes live.
If only the organisers had done something to warn hacks of this danger, like putting a huge warning on the front of every list, with a warning like “The breaking of embargoes could result in a press accreditation being revoked.”
In the interest of keeping his press pass Dr Mumbo will refrain from linking to the offending article.
At least we know the article isn’t copied from elsewhere.