Pernod Ricard adds The Mint Partners to its agency roster for PR

The Mint Partners has been added to Pernod Ricard’s agency roster after working on projects and retainers for St Hugo, Church Road, Jacob’s Creek, Ceder’s and Beefeater Gin over the past two years.

Pernod Ricard has been updating its agency roster recently, also hiring Liquid Ideas in July to act as a specialist media office for Pernod Ricard Winemakers’ brands including Jacob’s Creek, St Hugo and Church Road, and in March, Pernod Ricard appointed Initiative to its media account.

Pernod Ricard has added The Mint Partners to its agency roster

The Mint Partners will be working on consumer and lifestyle PR for the business’ wines and spirits.

The agency has also added another five new clients to its roster, including three hotels.

The Mint Partners will be launching the Little National Sydney Hotel in September with a national earned media campaign. It has also been engaged to launch two new hotels for Marriott International, W Melbourne in December, and The Tasman in Hobart early next year.

The agency has been appointed to the organic and paid social media, influencer relations and digital content for skincare brand Cemoy, and will produce the corporate social media strategy for horticultural body, Hort Innovation.

The Mint Partners co-founder and managing director, Brett Galvin, commented on the growth of the agency’s roster.

“We’ve had a renewed focus on sustained growth over the past 12 months with a new range of client services that employs creative and integrated approach, backed by insights and latest industry trends,” he said.

“Cementing the agency’s newfound confidence and increased skillset across a multi-channel discipline has seen us invited to larger pitches and across new categories.”

In addition, The Mint Partners has been working with client, Swedish payment provider, Klarna on an integrated campaign leveraging strategy, digital and PR.

The Mint Partners closed out the 2019-20 financial year with 10% annual growth and maintained its profit margin, it said.


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