Perpetual awards GP Y&R Sydney ad account
Perpetual, the financial services company, has appointed George Patterson Y&R Sydney to handle its advertising account following the closure of long-term incumbent John Bevins.
The agency won the account in a pitch involving seven undisclosed agencies.
Perpetual called a review after John Bevins announced in December that it would be closing its doors after nearly 30 years of business.
GP Y&R Sydney has most recently been awarded the creative accounts for Virgin Atlantic, V8 Supercars and a soon to be announced NSW Government project.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Are perpetual crazy??
Have they not seen the appalling Fin Services work GPY&R have been putting out for Suncorp? or the Telstra debarkle?
Hopefully perpetual put an effectiveness clause in the contract – otherwise GPY&R will contuinue to push creative and prettiness at them as opposed to campaigns which actually get runs on the board.
good luck perpetual!
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Liz
Perhaps you should learn to spell first, before you go making any more stupid, uninformed comments.
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Sounds like sour grapes to me Liz…
Did you lose the pitch darling?
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Liz did pitch … unfortunately due to poor spelling, poor grammar and typos in the presentation she missed out… Christ what a Debarkle!!
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