Perrycallan launches specialist rural division, Perrycallan ag

Melbourne-based creative agency Perrycallan has launched a new division which will service medical and healthcare clients and help brands target consumers living in rural Australia.

Founding partner John Perry said agencies which service these industries were under pressure and clients’ needs were slipping through the cracks.

Perrycallan founders John Perry and Matt Callan

“We now see an opportunity to bring our approach to companies with an agricultural focus. The agencies who traditionally service these clients are facing growing pressures around consolidation and scale, meaning perhaps there is not always a razor-sharp focus on the client’s needs,” John Perry, founding partner and strategy director, said in a statement.

Perrycallan ag’s founding client is BASF, a German chemical company.

“BASF have a tremendous series of new products in the pipeline and we look forward to helping them bring them successfully to market.

“We are also helping the Murdoch Children’s Research Institute with communication activities for 2018, and are confident our lean and agile approach to creative and content development will help realise the full potential of these leading brands, and of many others, in the future,” Perry added.

Creative director Matt Callan and strategy director Perry launched Perrycallan in February 2014.

The agency’s clients include Hotondo Homes, Bupa, Rapid Loans, Chisholm Online and Chisholm International, Air Liquide, The Franchise Council of Australia, Absolute Care & Health and Equire Property Development.


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