Perth Radio Ratings: 96 FM continues its rise

Australian Radio Network’s 96 FM is continuing its growth in the latter half of 2019 with a 2.0 percentage point gain in people 10+ on last survey, rising to 12.7%, just shy of winning station Nova 93.7 which holds 13.5% after a 0.9 percentage point drop for GfK survey six.

Both stations have recently seen plenty of changes, with 96 FM dropping its breakfast duo of Paul Hogan and Lisa Fernandez (Paul and Lise) midway through survey five to replace them with Fred Botica and Lisa Shaw’s Botica’s Bunch for Breakfast. The change has resulted in a 0.9 percentage point rise for 96 FM in the breakfast slot, to 9.3%, still shy of both Mix 94.5’s 10.5% and Nova 93.7’s 14.6%.

96 FM also recently gained Dan Underhill as program director from Nova. He’s been replaced at Nova by Nova’s Sydney operations manager Dave McClung, who returns to the Perth market after leaving in November for the Sydney role.

Overall, 96 FM made gains in all sessions except evening, with the morning giving the best growth of 4.6 percentage points to a winning 15.9% share over Nova’s 13.3%. Mark ‘Smiley’ Pascoe holds the morning slot for 96 FM while Ross Wallman holds the spot for Nova.

Perth radio ratings survey 6, 2019. Source: GfK (Click to enlarge)

In the competitive drive slot, Nova held the top spot with Kate, Tim and Marty on 15.0%, a 0.3 percentage point drop from survey five, while 96 FM landed in second place with 11.8% for Will and Woody, a 0.1 percentage point rise.

Overall, Mix 94.5 dropped 0.8 percentage points for 10.9% audience share and ABC Perth gained 0.1 percentage points for 7.0%. 6PR rose 0.6 percentage points to 8.3% and Triple J fell 2.5 percentage points to land on 6.8%.


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