Mix 94.5: cemented market lead
Mix94.5 has built a strong market lead in the Nielsen radio ratings in Perth.
The Southern Cross Austereo station pushed ahead from 13.2% to 15% share on Monday to Sunday – bigger audience growth than any other brand in the Perth survey.
Fairfax-owned station 96FM, which performed strongly in the last survey, was the biggest faller this time round.
The third most listened-to station in Perth fell by the same amount as Mix grew Monday to Sunday, down 1.8 percentage points. It fell further in the weekday ratings, down 2.2 percentage points to 11.7% share.
Competition for second place is fierce, with 92.9 just ahead with 12.5% share, followed by 96FM (11.5%), ABC720 (11.4%) and Nova93.7 (11%).
Today’s 92.9 grew share from 11.4% to 12.5% – going particularly well at breakfast (up 1.6 percentage points) – and leapfrogging 96FM and Nova.
Perth’s Monday to Sunday ratings:
Perth’s Monday to Friday ratings: