Perth radio ratings: Nova FM takes lead thanks to a two point ratings boost in breakfast and drive
Nova FM has taken the reins from SCA’s Mix 94.5 FM in Perth, with hefty ratings boosts across both breakfast and drive, bringing the station to a 14.7% share.
According to the latest survey, which ran from April 22 to June 30, Nova FM grew by 2.1 ratings points, putting the station ahead of Mix 94.5 FM, which fell 0.6 points from last survey’s 14.2%, to a 13.6% share.
Nathan, Nat and Shaun defeated Mix 94.5’s Clairsy, Matt and Kymba
However the stations were the only two to achieve more than a 10% share, with Hit 92.9 FM and ARN’s 96 FM achieving shares of 9.9% and 8.6% respectively. On the AM bandwidth, Macquarie Media’s 6PR continued to increase, up 0.6 points to an 8.1% share. ABC Perth managed an 8.2% share.
Perth radio ratings survey 4. Source: GfK (Click to enlarge)
In the breakfast time slot, Nova FM’s Nathan Morris, Natalie Locke and Shaun McManus climbed 2.1 points to a 14.8% share of the breakfast audience. It put the breakfast show ahead of its rivals in terms of share, as Mix 94.5’s Dean Clairs, Kymba Cahill and Matt Dyktynski fell by 1.5 points to a 12.5% share.
Hit 92.9’s Heidi Anderson, Xavier Ellis and Ryan Jon dipped slightly to a 9.3% share and 96FM’s new breakfast show with Lisa Fernandez and Paul Hogan grew by 0.9 ratings points to an 8% share.
Perth radio ratings survey 4. Total audience share. Source: GfK (Click to enlarge)
In drive, Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold took the lead over Mix 94.5’s Lisa Shaw and Pete Curulli, which ran from 3pm to 5pm, followed by Jane Kennedy and Mick Molloy.
The Nova drive show finished on a 17.6% share, a total climb of 2.1 points. Mix 94.5 FM’s drive time slot fell back by two points, to 14%.
Hit 92.9 FM’s Dave ‘Hughesy’ Hughes and Kate Langbroek finished on a 12% share, while former Perth breakfast hosts, Will McMahon and Woody Whitelaw, who now run drive on 96FM, achieved a 7.5% share.
