Peter Foster moves to Firefly
Peter Foster has moved from TNS Media Intelligence to sister company Millward Brown’s Firefly as a senior account director.
The announcement:
Millward Brown Firefly, the qualitative research division of Millward Brown, today announced the appointment of Peter Foster as Senior Account Director for Firefly in Melbourne.
Peter brings over 13 years of international research experience to the role and will assist Firefly to provide relevant and practical insights into consumer beliefs and behaviours for a range of high-profile Australian clients.
Previously, Peter was the Dubai-based Regional Group Account Director for Qualitative at TNS Media Intelligence, a sister company of Millward Brown, working with clients including Nestle, Samsung, The Brand Union and MBC network.
Peter joined TNS from Millward Brown where he was Vice-President of the Company’s Global Media Practice in the United Kingdom and Europe. In the UK, he has also held roles with Carat International and 2CV Research, a boutique youth-focused research agency.
Pamela Ingall, Director of Millward Brown Firefly, said: “We are thrilled that Peter is returning to Millward Brown and will apply his research expertise and leadership to Firefly clients in Melbourne. Peter brings specialised research expertise in media to help clients improve the quality of their media choice and planning.”
Source: Firefly press release
