Peter Wiltshire and Jason Scott join Avid Collective’s new advisory board

We Think Media’s Peter Wiltshire and MiQ’s Jason Scott have joined a new advisory board for digital media network Avid Collective.

The duo will work closely with managing director Luke Spano on the growth plan for the business.

Jason Scott and Peter Wiltshire have joined the board for Avid Collective

Spano has big plans for Avid Collective, saying Wiltshire and Scott will help with the global vision for the brand.

“Avid has ambitions to become a global media business and believes it can achieve this through offering products and experiences to advertisers, agencies and audiences that are highly unique, market-leading and scalable,” Spano said.

“To achieve this growth, we need to work with senior leaders who have the depth of experience and insight in running and scaling businesses like ours. We need to be challenged by people outside of the day-to-day operations of the organisation and have our strategy stress-tested by those who have been an integral part of the industry’s development. Peter and Jason’s extensive experience in the media world gives them incredible foresight to be able to guide our high growth business as it establishes itself within the Australian advertising industry.”

Scott’s current role as ANZ CEO for MiQ, a marketing intelligence company, follows over 25 years of experience in the media industry, including as CEO of Allure Media and as general manager advertising for Microsoft in Asia. Scott is also a board member of the Audited Media Association of Australia (AMAA).

Scott said: “Luke is a motivated founder, a common trait amongst this cohort. But one of the things that sets Luke apart is that he has an enormous capacity to listen. He is leading with a clear idea and a powerfully simple consumer product offering that is both effective and efficient for the market it is serving.

“Diverse opinions, experience and perspective are a fundamental platform business leaders need to make the most informed and relevant decisions for their consumers, staff and stakeholders. The intent of any advisory board is to offer help during that process across a spectrum of issues and opportunities within an organisation and I am delighted to be working with Luke and his team in that capacity.”

Wiltshire launched We Think Media in 2017 and has 30 years experience in the industry. He spent time as chief revenue officer at Nine, has consulted with MediaWorks in New Zealand and SBS. Wiltshire also spent time as CEO of Medical Media where he completed the sale of the business to Swift Media.

Wiltshire said: “Avid Collective is a uniquely positioned publisher that has innovated to provide an extremely nimble and efficient video content publishing platform reaching six million Australians monthly. Avid’s content allows advertisers to access audiences with a low cost, fast-to-market solution, using purchasing recommendations to gain a following.

“Luke is an impressive young entrepreneur, and I have had the privilege of observing him leading the growth of the business through its early stages, to now be well placed to handle the demands of advertisers in delivering targeted campaigns. I’m excited to be working with my fellow Advisory Board members in guiding the management team through the next phase of the business.”

Avid Collective recently announced the addition of a commercial director in Tom Gunter, who will also join the board, and more expansion in its commercial and digital teams. The growth follows a rebrand from Where To Media, as the business focuses on expansion.

Avid Collective includes the Where To brands as well as Add To Cart Australia, For The Home Australia, Thriving Planet AU, Best Life Australia and Culture Feed AU.


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