We Think Media becomes CNBC’s exclusive advertising representative in Australia and New Zealand
CNBC has announced We Think Media will exclusively connect advertisers and agencies to the business and financial news network in Australia and New Zealand.
The appointment, effective immediately, comes after CNBC.com saw a 43% year on year increase in unique visitors from the Asia-Pacific region. CNBC.com attracts 1.1m monthly unique visitors from Australia and New Zealand.
“CNBC remains the number one business and financial news network across the region, with a dedicated news bureau in Sydney focusing on telling the Australian business story to our global audience,” said Emma Sirca, CNBC vice president, APAC ad sales and client partnerships.
“With consistently strong double-digit audience growth year-on-year in both our TV viewership and online readers in Australia, we made the decision to increase our commercial presence in this key market. We’re delighted to be partnering with We Think Media to allow easier access for even more Australian clients to engage our network’s influential C-suite audience.”
CNBC is available in Australia and New Zealand on Foxtel and Sky TV, reaching more than 3m households and 20,000 hotel rooms. It joins WeThinkMedia’s portfolio of media brands that includes The New York Times, NZ outdoor company Lumo, and foundation client Mediaworks New Zealand.
We Think Media’s Peter Wiltshire
“CNBC offers advertisers direct access to a high value, high yield audience. These aspirational, affluent, influential and decisive consumers turn to CNBC to both stay informed and to get ahead: some 84% of CNBC’s audience take action upon seeing the content – whether making a business decision, buying or selling shares, conducting further research on a company, market or issue, or discussing the subject matter with others,” said Peter Wiltshire, founder and director of We Think Media.
“The early market response has been fantastic as we present the CNBC offer to advertisers.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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