Peters Ice Cream appoints Spark Foundry to $10m media account

Publicis Media’s Spark Foundry has won Peters Ice Cream’s media account.

Mumbrella understands Initiative were also involved in the pitch process for the $10m media account.

Peters Ice Cream has appointed Spark Foundry to its media account

Spark Foundry won the account from incumbent agency Zenith, another Publicis agency.

Peters’ brands include Drumstick, Proud & Punch, Icy Pole, Connoisseur, Maxibon, Frosty Fruits, and Peters Original.

Sue Squillace, Spark Foundry Australia CEO, said in a statement: “This is a great result for us and we are so excited to be working with the team at Peters. This is a testament to our people and culture and more importantly our approach to the communications that we developed for Peters.”

Emma-Jane Collins, director of marketing, sales and product technology at Peters Ice Cream, added: “We are delighted to continue our venerable partnership with Publicis Media.

“Spark Foundry shares many of our values. Sue, (managing director) Peter Butler, (group account director) Kate Provan, and the Spark Foundry team demonstrate a passion to find new ways to improve our business and excite the market.”

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Peters Ice Cream Spark Foundry

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Comments: 8

Andrew 20 Jul 18

congrats… time to get that freezer in the office

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Father Wishmass 5 Mar 19

Given the social media activity of the Initiative exec team over the last week I can see why they would choose someone else..

When will these people learn . Terrible example to hardworking staff and even worse to clients who are already sceptical .

Lapland ! Seriously ???

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No, You Take It! 5 Mar 19

It already is….. and Im getting larger 🙁

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MediaJesus 5 Mar 19

Amen to that, Father Wishmass. Might have been smarter to focus on replacing Hyundai…

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Rubicon 5 Mar 19

Complete lack of self awerness. Nero fiddles as Rome burns.

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Have a word. 5 Mar 19

It’s disraceful. Jumping all over statues ( any idea the symbolism of that piece of art ??) in a foreign city at 2am. Completely disrespectful to the locals.

Way to show the best of Australian media.

Clients should be made aware of what they’re funding

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Date 5 Mar 19

The date has changed on this story from 5th March 2019 to July last year?

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Paul Wallbank 5 Mar 19

Hi Date,

The time stamp on this story hasn’t been changed. It was published on July 20, 2018 and hasn’t been edited since.

What has happened is the story found its way back onto the homepage for a few minutes today, March 5, due to a mistake (mine) when updating the site. When the error was picked up, the post was moved back off the homepage.

Our apologies for the homepage error, however we can assure you the publish date hasn’t been altered.

Regards,

Paul Wallbank

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