Peters Ice Cream appoints Spark Foundry to $10m media account

Publicis Media’s Spark Foundry has won Peters Ice Cream’s media account.

Mumbrella understands Initiative were also involved in the pitch process for the $10m media account.

Peters Ice Cream has appointed Spark Foundry to its media account

Spark Foundry won the account from incumbent agency Zenith, another Publicis agency.

Peters’ brands include Drumstick, Proud & Punch, Icy Pole, Connoisseur, Maxibon, Frosty Fruits, and Peters Original.

Sue Squillace, Spark Foundry Australia CEO, said in a statement: “This is a great result for us and we are so excited to be working with the team at Peters. This is a testament to our people and culture and more importantly our approach to the communications that we developed for Peters.”

Emma-Jane Collins, director of marketing, sales and product technology at Peters Ice Cream, added: “We are delighted to continue our venerable partnership with Publicis Media.

“Spark Foundry shares many of our values. Sue, (managing director) Peter Butler, (group account director) Kate Provan, and the Spark Foundry team demonstrate a passion to find new ways to improve our business and excite the market.”


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