Peugeot x-ray ad highlights dodgy spare parts
The Furnace has launched a new campaign for Peugeot aimed at persuading owners of the importance of using genuine parts.
The three print ads – “Watering can”, “French horn” and “Hair dryer” – use x-rays of cars to suggest that non-genuine parts can affect the integrity of the vehicle.
“The Furnace has managed to create a beautiful and strong campaign out of a low interest area,” said Richard Grant, national marketing manager for Peugeot Automobiles Australia.
Credits:
- Art Directors – Luke Duggan, Zuzana Zaloudek
- Writers – Luke Duggan, Fiona Cox, Zuzana Zaloudek
- Creative Directors – Paul Fenton, Tom Spicer
- Group Account Director – Siobhan Petri
- Typographer – Darren Cole, Nick Adamovich
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I own a Peugeot 307 (a few years old now & my 2nd Peugeot), so I’m in the target market.
I must be dumb cause I don’t get what a hair-dryer in my engine bay has to do with anything.
I often have non-genuine parts installed because the Peugot parts are astronomically more expensive. And the non-genuine parts work fine.
I’d gladly install a hair-dryer over the $1,450 air con compressor I had to replace recently cause the bloody thing died!!!
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Peugeot nice euro car, don’t think ill like the servicing or car parts cost tho!
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So what they are saying is that these cars will break down and when they do you need to make sure you use genuine parts. Which are the same parts which broke down in the first place and need to be replace. And the cycle of life continues.
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I was browsing because I intended to purchase one, but what is this rubbish. Seriously, who are they employing to advertising their products. Atrocious.
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