Peugeot x-ray ad highlights dodgy spare parts

The Furnace has launched a new campaign for Peugeot aimed at persuading owners of the importance of using genuine parts.

The three print ads – “Watering can”, “French horn” and “Hair dryer” – use x-rays of cars to suggest that non-genuine parts can affect the integrity of the vehicle.  

“The Furnace has managed to create a beautiful and strong campaign out of a low interest area,” said Richard Grant, national marketing manager for Peugeot Automobiles Australia.


  • Art Directors – Luke Duggan, Zuzana Zaloudek
  • Writers – Luke Duggan, Fiona Cox, Zuzana Zaloudek
  • Creative Directors – Paul Fenton, Tom Spicer
  • Group Account Director – Siobhan Petri
  • Typographer – Darren Cole, Nick Adamovich


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