P&G launches Olympics ad paying tribute to children and mums (not moms)

P&G has launched the second in its series of Olympics-themed ads, this time paying tribute to children as well as mothers.

Update: A localised version of the ad, with the word ‘Moms’ changed to ‘Mums’ and Australian P&G brands featured, will run as a 30-second spot, screening nationally in Australia from 27 July.

Localisation was by Saatchi & Saatchi Sydney.

The man behind the camera for this spot is British director Danny Kleinman, famed for spots for Guinness, Levi’s and Johnnie Walker.

The localised version for Australian audiences:

The ad comes some weeks after the launch of ‘Thank you mum’, an ad that dofts its cap to mothers directed by Babel and Amores Perros director Alejandro González Iñárritu.



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