P&G launches Olympics ad paying tribute to children and mums (not moms)

P&G has launched the second in its series of Olympics-themed ads, this time paying tribute to children as well as mothers.

Update: A localised version of the ad, with the word ‘Moms’ changed to ‘Mums’ and Australian P&G brands featured, will run as a 30-second spot, screening nationally in Australia from 27 July.

Localisation was by Saatchi & Saatchi Sydney.

The man behind the camera for this spot is British director Danny Kleinman, famed for spots for Guinness, Levi’s and Johnnie Walker.

The localised version for Australian audiences:

The ad comes some weeks after the launch of ‘Thank you mum’, an ad that dofts its cap to mothers directed by Babel and Amores Perros director Alejandro González Iñárritu.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.