Media agency PHD tells brands: Up your game

Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers.

The piece – featuring kids describing their future media consumption habits entitled “We Are The Future” – has been released to mark the 21st birthday of PHD, originally founded in the UK as Pattison Horswell Durden.

PHD_original_adPHD launched in Australia in 2008. Last December managing partner Mark Holden departed to take up the role of global strategy director at PHD.

The agency said of the video: “More than an ad, it is a provocation and an invitation to the marketing industry to ‘up their game’. In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult.”


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