Priceline $13m media pitch shortlist narrows

The contenders for the Priceline media account are thought to have narrowed, with three now left in the race for the $13m account, Mumbrella understands.

The agencies believed to be on the final shortlist for the discount pharmacy chain are incumbent Media Merchants, Initiative and PHD, with the next stage of the pitch expected to see the shortlisted agencies present to the client.

Earlier this week, Media Merchants announced it was opening a Melbourne office, where Priceline is headquartered.

However, Media Merchants said the move was not a reaction to the Priceline pitch which is among the agency’s biggest clients.

“No — the decision was made mid last year to open a Melbourne office and Priceline’s review only came up in November,” said James Fitzgerald, managing director of Media Merchants, told Mumbrella.

According to Nielsen, Priceline spent $13.3m on advertising in  2013.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics InitiativeMedia MerchantsMedia pitchPHDPriceline

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Comments: 4

Steve 14 Feb 14

If Media Merchants do lose the account, what then for their Melb office?

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Steve 14 Feb 14

and I hope they do not lose it, just wondering….

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hmmm 14 Feb 14

guessing if they lose it, they wont be opening a melbourne office Steve..

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Ann 14 Feb 14

An amazing amount or time and money is spent on these pitches

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