Pinterest opens first Australian office, led by new country manager Carin Lee-Skelton

Pinterest today announced the launch of its first Australian office, based in Sydney, to be led by newly-appointed country manager Carin Lee-Skelton, who has managed sales organisations at Pinterest for four years in the UK. She will be responsible for growing the brand in the ANZ market.

Cassie Gilbert, who until recently was head of sales at music streaming giant Spotify, has also come on board as agency lead.

Lee-Skelton will head up the platform’s ANZ operations

Lee-Skelton said she was excited to work with businesses of all sizes across Australia and New Zealand.

“People go on Pinterest to try new things like outfit ideas, recipes, beauty looks, dream trips and even home remodels. As people come to Pinterest full of intent, businesses have a unique opportunity to inspire them to bring their ideas to life,” she said.

First launching in Australia and New Zealand in 2017, Pinterest also has Asia-Pacific offices in Singapore (which opened last month to service Southeast Asia and India) and Tokyo. APAC is one of the platform’s fastest-growing regions, with more than a 50% increase in the number of people using the platform over the past year, the company said.

Locally, the platform is partnering with brands including Myer, Domain and Woolworths.

“Over the past year, we’ve been meeting growing advertiser demand by scaling our teams where we’ve launched ads such as in Australia and New Zealand, as well as expanding our ads business into new markets,” said Jon Kaplan, global head of sales.

“With Carin’s proven industry knowledge and years of experience driving results for brands on Pinterest, we’re looking forward to further developing the opportunities for businesses in Australia and New Zealand with a local team under her leadership.”


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