Pip Edwards steps back as P.E Nation’s creative director

August 13, 2024 1:25

P.E Nation’s Pip Edwards has announced her move to step down as creative director of the brand she co-founded to “pursue new creative challenges”.

Having launched P.E Nation in 2016, Edwards has been at the helm of the business for eight years, growing it into a retail giant reportedly worth over $15 million five years later.

The brand has a presence across Australia and the UK, feelers in the UK and Europe, and is an undisputable retail success.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.