Pixmoto appoints head of publisher partnerships
Pixmoto has named Isabella Ronzel as its new head of publisher partnerships to lead global publisher strategy and growth.
The announcement:
Pixmoto, the interactive video commerce platform that transforms online recipe videos into performance-driven sponsored media, today announced the appointment of Isabella Ronzel as head of publisher partnerships. Bella will lead Pixmoto’s publisher strategy, building high-impact partnerships with leading food, lifestyle, and entertainment publishers across Australia and international markets.
With extensive experience in media partnerships and digital growth, Bella joins Pixmoto at a pivotal time as the company expands its AI-Powered Sponsored Video Engine globally. Her appointment reflects Pixmoto’s commitment to empowering publishers with new revenue models that move beyond pre-roll advertising, prioritise audience engagement over impressions, and help them future-proof their online commercial video strategy.
“We are thrilled to welcome Bella to the Pixmoto team,” said co-founder Simon Knapp. “Her proven ability to forge strong publisher relationships and deliver growth at scale makes her the perfect leader to help us accelerate adoption of AI-powered interactive sponsored video across our publisher network.”
In her role, Bella will lead the onboarding of premium publishers’ evergreen video libraries into Pixmoto’s AI-powered Sponsored Video Engine, ensuring they can activate interactive recipe video content that drives active attention minutes, brand and product engagement, and commerce conversions at scale. She will also play a key role in expanding Pixmoto’s partnerships with supermarkets, brands, and retail media networks that rely on onsite and offsite publisher content to reach audiences at the point of recipe discovery, meal planning and purchase consideration.
“I’m absolutely thrilled to be joining Pixmoto at such a pivotal time,” said Bella. “Pixmoto’s AI-powered Sponsored Video Engine creates a real opportunity for publishers to deliver richer audience experiences and drive new revenue streams, and I look forward to scaling these partnerships globally.”
Pixmoto has already delivered over 750 sponsored campaigns and more than 690,000 minutes of audience engagement time with leading Australian cooking shows, proving the shift is possible. With Bella’s appointment, Pixmoto is poised to expand its publisher footprint and strengthen its position as the leading platform for AI-powered sponsored video commerce at scale.
Source: Pixmoto
