‘Play Unstoppable’ campaign from Football Australia and Lego expands
Football Australia has released a content series in partnership with Lego Group, building on its ‘Play Unstoppable’ campaign.
The series aims to harness the power of football in building an inclusive and diverse game, that embraces, positively influences and elevates women and girls.
It emerged through Football Australia’s Legacy 23 Plan, ‘Our Game’ which was developed as an avenue to build excitement and momentum ahead of the Women’s World Cup, which kicked off last night.
Produced by production company Chisel, the series is comprises of four short episodes highlighting the grassroots stories of football players, administrators and teams across Australia.
Sarah Walsh, Football Australia’s head of women’s football, women’s world cup legacy and inclusion, said: “Through ‘Our Game’ we are sharing individual stories from the community, to help shape the future of women’s football as we continue to push for greater representation of women from all walks of life.”
Chisel film director, Emily Mays, added: “When it comes to women’s sport, the power of storytelling can never be overstated. We really wanted this series to bring diverse voices to the table from all different areas of football and give them a platform to tell their story.
“It’s been a really special journey getting to know the people in this series and bringing to light the work they are doing behind the scenes for generations to comes,” she continued.
The campaign is rolling out across BVOD, YouTube, and paid social, and will also be played during the FIFA Fan Festival activations across Sydney, Melbourne and Brisbane.
Other assets:
Credits:
Client – Football Australia
Communications manager: Monique Williams
Production: CHISEL
Executive producer: Pat Sidoti
Senior producer: Emma Whitehouse
Producer: Grace Hawkins
Production assistant: Nidhi Daithankar
Director: Emily Mays
DP: Peter Danks
Editor: Ben Bowles
Grade: Peter Danks
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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