‘Play your part and play it well’: Growth marketer Tam Al-Saad shares how businesses can weather the COVID-19 storm

Web Profits and Mumbrella Bespoke will be running a live webinar titled ‘First Principles: How to market during the COVID-19 pandemic’ on Tuesday, 7th of April at 12pm, to register follow the link.

About a month ago, when the ASX dropped by 9 or 10%, we gathered our leadership teams across marketing and sales. We knew our clients were headed for trouble – whether because of COVID-19 itself or an ensuing economic recession. Immediately, we looked in greater detail at our performance with our clients. When budgets are tight, the first thing to go is third-party services. Then we moved to the sectors we thought would be impacted by COVID-19, and then made a broader list of clients who would be vulnerable to a wider economic recession.

Tam Al-Saad, Head of Growth, Web Profits

Even though our information wasn’t perfect, this process enabled us to go out to clients with a message. Rather than waiting until they were already struggling, we could say, “we know this is likely to hurt you – how can we help?” In some instances, on the strength of those early talks, clients have gone to bat for us with their boards or international marketing departments to justify their investment in Web Profits. And we’ve also looked internally, at what we offer as a business and how it matches our clients’ needs in this environment. We’re currently developing new products and services, which is something I would suggest all businesses look to.