Police, free petrol and gangsterettes used in marketing stunt for new video game

Police were called to manage traffic around a marketing stunt in Sydney that saw girls in skin-tight purple pants dispensing $10,000 of free petrol yesterday.

The stunt, devised by Magnum PR, was launched to promote a new computer game, Saints Row: The Third, made by gaming company THQ.

The stunt ran from 6am until 9am at the BP petrol station on Cleveland Street in Redfern.

Two police cars and four policemen were used to handle traffic. The PR agency confirmed that police were not paid for their efforts.

The stunt was covered by Today Tonight, Sunrise and Seven News. Magnum PR estimated that it had amassed $350,000 in media exposure, not including print and online coverage.



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