Pooch Perfect slips to 259,000 metro viewers

The seventh episode of Seven’s competitive dog grooming show Pooch Perfect has slid to 259,000 viewers – a 13% decline on last week’s viewership.

The show has been steadily declining since its premiere in late February when it had a metro audience of 624,000. Between episode one in February and episode seven last night, the show’s metro audience has declined by 58%.

With the addition of regional figures, episode one in February climbed to an audience of 922,000. Episode two slid to a metro audience of 441,000 (678,000 nationally), and the decline continued for episode three (338,000 metro and 573,000 national), and episode four (266,000 metro and 405,000 national). Episode five had a slight bump, climbing to 359,000 metro viewers (520,000 nationally), but last week’s episode six was back down to 299,000 metro viewers (448,000 national).

Last night’s total figure for the program was 382,000.

It now airs in the 8:30pm timeslot and was up against Nine News Special: COVID-19, which drew 330,000 metro viewers and 459,000 in total. The ABC’s Grand Designs Australia had 309,000 in the cities and 520,000 in total. It was, however, Ten’s Gogglebox which won the timeslot, with 759,000 metro viewers. With the addition of regional viewers, it managed to crack the 1m mark, with a total of 1.053m.

In the primetime 7:30pm battle, ABC was well ahead of the pack, with 758,000 metro viewers tuning into current affairs program 7.30. This climbed to 1.065m with the addition of regional viewers. The ABC did, however, experience a significant drop off at 8pm, with The Heights drawing just 239,000 in the cities and 346,000 in total.

Seven’s House Rules: High Stakes managed second in the timeslot, with episode four of the series delivering 478,000 metro viewers and 767,000 in total. This was the lowest audience to date for the show, with Wednesday pulling 620,000 metro viewers (968,000 in total), Tuesday 643,000 (985,000), and Monday 660,000 (1.002m).

Tied for third place in the metro markets at 7:30pm was Ten’s Ambulance Australia and Nine’s Accidental Heroes with 438,000 apiece. With the addition of regional viewers, Ten was slightly ahead with 665,000 to Nine’s 641,000.

On SBS, its 7:30pm offering of Secrets of the Tower of London had 334,000 metro viewers and 486,000 in total.

Despite its difficulties in the later timeslots, Seven had the most-watched program of the night with Seven News pulling 1.171m metro viewers, and 1.836m in total. Nine News at the same time had 1.062m (metro) and 1.401m (national).

And it remained on top in the breakfast battle, with Sunrise pulling 358,000 metro viewers to Today’s 240,000 over on Nine. Sunrise had a national total of 583,000 to Today’s 365,000, and also won each individual capital city.

Nine narrowly won the night, however, with a primary channel share of 16.3% to Seven’s 15.7%, Ten’s 14.8%, ABC’s 11.2%, and SBS’ 6.8%.

The best-performing multi-channel was Nine’s Gem on 4.1%, helping the overall Nine Network to a winning 26.7%, over Seven’s 23.6%, Ten’s 21.1%, ABC’s 17.0%, and SBS’ 11.6%.

Nine is winning the week – which falls into the Easter non-ratings period – thus far with a progressive primary channel share of 20.1% and a network share of 29.3%. Seven is tracking at 17.6% as a channel and 25.9% as a network.


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