Porsche reappoints DDB Melbourne to its creative account
Porsche Cars Australia has reappointed DDB Melbourne to its creative account.
Mumbrella understands the pitch came down to DDB, Town Square, Spinach and The Monkeys Melbourne.
Porsche has reappointed DDB Melbourne to its creative account
DDB Melbourne was first appointed to the account in 2015.
Porsche is a member of the Volkswagen Group that also includes Lamborghini, Skoda, Audi, Bugatti and Volkswagen. DDB Sydney currently holds the creative account for the Volkswagen brand.
Porsche Cars Australia director of marketing and motorsport, Toni Andreevski, said in a statement: “We are delighted to be partnering again with DDB Melbourne as we look to engage the next generation of Porsche owners and continue to push the boundaries.
“It’s a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results and underscore Australia’s respect and love of Porsches. The team at DDB Melbourne, led by Kate Sterling and Anthony Moss, are a brilliant fit for our business and bring a strong understanding of the Porsche brand.”
DDB Melbourne managing director, Kate Sterling, said: “We’re proud of the last four years of work we’ve produced on Porsche and are extremely optimistic about what the next four have in store for us as we continue to grow the brand in Australia.”
