Post-it sends note into space to prove how sticky it is
Post-it has sent a super sticky note into space to prove how sticky its notes are.
In the second instalment of Post-it’s ‘Will it Stick?’ campaign, a sticky note was attached to a weather balloon and sent 30 kilometres above the Earth’s surface.
According a press release, the sticky note travelled at 18 kilometres per hour in temperatures which went down to minus 60 degrees.
Created by Channel T, the campaign includes a 30 and 60-second ad alongside a 360 degree film.
Last year, Post-it covered a Ford Mustang in notes and drove it down a race track at 210 kilometres per hour.
Margot Williams, brand marketing manager at Post-it, said in a statement: “The ‘Will it Stick?’ creative platform with both the race car and space executions is a standout within 3M [parent company of Post-it] globally and to date has delivered some impressive results.”
Peter Cerny, executive creative director at Channel T, added: “3M are known for innovation, not only in regards to their products but also in the way they support creative innovation. We are confident this campaign will help take Post-it to new heights.”
Credits:
- 3M
- Marketing Manager – Margot Williams
- Digital Marketing Manager – Melissa George
- Agency
- Channel T
- Executive Creative Director – Peter Cerny
- Director/Associate Creative Director – Tim Brothers
- Creative Director – Marrianne Little
- Creative/DOP/Editor – Dom Roselli
- Managing Director – Lisa Ramsey
- Producer/Group Account Director – Andrew Grey
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“Will it stick” feels like a big rip off of Blentec’s genius “Will it blend” series.
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and what was great about that campaign has been lost here. I don’t care if it sticks in space, I do care if it still sticks to a poster of vanilla ice in a washing machine that is spinning insode the dressing room of TLC whilst a bored celebrity throws a tennis ball at it …. or sometghing more ridiculously banal.
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