Post-it sends note into space to prove how sticky it is

Post-it has sent a super sticky note into space to prove how sticky its notes are.

In the second instalment of Post-it’s ‘Will it Stick?’ campaign, a sticky note was attached to a weather balloon and sent 30 kilometres above the Earth’s surface.

According a press release, the sticky note travelled at 18 kilometres per hour in temperatures which went down to minus 60 degrees.

Created by Channel T, the campaign includes a 30 and 60-second ad alongside a 360 degree film.

Last year, Post-it covered a Ford Mustang in notes and drove it down a race track at 210 kilometres per hour.

Margot Williams, brand marketing manager at Post-it, said in a statement: “The ‘Will it Stick?’ creative platform with both the race car and space executions is a standout within 3M [parent company of Post-it] globally and to date has delivered some impressive results.”

Peter Cerny, executive creative director at Channel T, added: “3M are known for innovation, not only in regards to their products but also in the way they support creative innovation. We are confident this campaign will help take Post-it to new heights.”


  • 3M
  • Marketing Manager – Margot Williams
  • Digital Marketing Manager – Melissa George
  • Agency
  • Channel T
  • Executive Creative Director – Peter Cerny
  • Director/Associate Creative Director – Tim Brothers
  • Creative Director – Marrianne Little
  • Creative/DOP/Editor – Dom Roselli
  • Managing Director – Lisa Ramsey
  • Producer/Group Account Director – Andrew Grey

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