Postcard medium launches QR code education campaign
Postcard media owner Avant Card is using its own medium combined with online to educate people about QR codes.
The campaign launch comes five months after Avant Card announced that all of its inventory was to carry a QR code to better integrate the medium with digital channels.
The campaign includes the roll out of a series of ‘smartphone-friendly’ animations that can be accessed via custom-designed QR codes displayed on the front of postcards.
The main problems with QR codes is that once the user goes to the trouble of being educated, finding the required app from the app store (iPhone), they are disappointed that all that effort amounts to nothing that great. Then they never bother with a QR code again.
Wow. Slow news day? What an extraordinarily pointless campaign.
This should satisfy (or obliterate) any latent curiousity that the Australian marketing industry has about QR codes.
At least Mumbrella faithfully reproduced the typo in the company’s press release…
@BK too true – that is why we are educating our clients in correct usage & also producing a series of campaigns that will entice the public. if you send me your email address i can forward you the document we are about to release
Interesting: I was just reading this:
http://www.archrival.com/ideas.....to-college
I never bother looking at Avant cards, the only time I pick up flyers are for gigs or events and they are usually just lying on countertops in cafes rather than in the fancy Avantcard rack which I assume is too expensive for most of the things I’m interested in.
@alex campbell – you must be having a rather boring day in order to read this article in the first place, i am also happy to send you further info on QR Codes & a dictionary so you can check your own spelling of curiosity
@billy c – hmmm interesting… now why would you be reading/researching articles on QR Codes? & by the way – our clients are not bothered in advertising to a demographic who only want to pick up the trashy fliers that are lying around on countertops & floors of kebab shops – & thanks for the compliment, we like being fancy
@Billy Markets of ‘one’ have the power and infulence of ‘one’.
I am more interested in the masses with mass communications such as this channel.
Integrating these cards with QR codes gives an additional metric which Avant Cards did not have previously and a level of interactivity with integrated communications.
But your subjective opinion as a market of one is still valuable, thanks for sharing!
Cheers, C.