Postcard medium launches QR code education campaign

Postcard media owner Avant Card is using its own medium combined with online to educate people about QR codes.

The campaign launch comes five months after Avant Card announced that all of its inventory was to carry a QR code to better integrate the medium with digital channels.

The campaign includes the roll out of a series of ‘smartphone-friendly’ animations that can be accessed via custom-designed QR codes displayed on the front of postcards.

House QR code postcard campaign

Avant Card’s MD Pat Mackle, said: “We’ve identified how valuable QR Codes are to linking offline to online. Avant Card is a print medium that’s constantly been evolving and innovating to stay at the forefront of the advertising industry for the last 20 years; QR code technology is the natural next step. Awareness and use overseas is huge. But at this point, Australian’s are still learning. That’s why we’re running an education campaign to increase awareness and drive usage not just for freecard media but for QR Codes used across all media – even our competitors. Avant Card is definitely pro QR!”


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