PPR’s executive director and CCO Dena Vassallo exits to start new agency

June 6, 2017 8:15

Professional Public Relations’ (PPR) executive director and chief commercial officer, Dena Vassallo, has departed to start her own agency, Society.

Vassallo joined PPR in 2008 as general manager of innovation and integration, before becoming director of business development and innovation in 2015.

“Society will be purpose built for what brands are missing today. We are going to put people – you, me, our communities, society – back at the heart of everything and the result is going to be more honesty and more focus to really start a revolution,” Vassallo told Mumbrella.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.