PR Institute of Australia launches online TV; viewers advised to avoid social media

The PR Institute of Australia has launched its own online TV show – PRTV, with the first episode including a PR boss who advises his clients to steer clear of social media:  

The  programme  – which is a joint venture between online production house Reputation TV and the PRIA is on the PRIA’s web site. Among the topics tackled are the controversial Witchery man in the jacket campaign and social media.

However, not all of those featured are digital cheerleaders. Among the ten or so interviewed are Anthony Tregoning, MD of FCR, who is asked in the video (at 6m 40s in) whether he recommends to his clients that they should engage with social media “such as blogs, LinkedIn and Facebook”. He replies:

“Basically no. Because they tend to be used by people who are trying to undermine the company.”

PRIA national president Tracy Jones said of PRTV: “This is a cost-effective way for us to connect with our members and others with an interest in the PR profession. It’s an example of how strategic thinking can save money in reaching your audience.”

A new episode will be uploaded on the first of each month.

(6pm update: The PRIA has pulled the video down from YouTube altogether, and put a re-edited version onto its website that no longer features Anthony Tregoning. See the comments thread below for Tregoning’s position – he says his comments in the video were out of context.)


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