Pressure grows on Optus over sponsorship of rape radio show

The focus of the Kyle & Jackie O show’s rape debacle has begun to switch to programme sponsor Optus amid calls from within and outside the marketing industry for the network to be boycotted by advertisers while the controversial but high rating programme remains on air.  

Outspoken Herald Sun columnist Andrew Bolt today told his readers:

“The folks you want are the show’s main sponsor, Optus, and Sandilands’ boss, Austereo chief executive Michael Anderson.”

The row began on Wednesday after a 14-year-old girl taking part in a disastrous lie detector segment on the 2Day FM  show – which is also syndicated to the rest of Australia – was asked about her sexual activities and she blurted out that she had been raped. Presenter Kyle Sandilands asked a follow up question about her other sexual experiences before the segment was dumped.

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