Publicis Mojo to develop brand strategy for WM Ritchie

Sydney creative agency Publicis Mojo will restructure the three big brands for Australian footwear marketer WM Ritchie after being appointed to thre account without a pitch.

The appointment will see Publicis Mojo work on brand strategy for WM Ritchie’s three big footwear brands Easy Steps, Jane Debster and Sandler shoes.

Joe Pollard, CEO of Publicis Mojo, said the agency was appointed without having to pitch after good chemistry in the initial meeting.

“It’s a whole brand positioning and brand architecture,” Pollard told Mumbrella. “Establishing brand values and how that converts into strategies from a trade perspective as well as from a consumer perspective.”

Publicis Mojo will reposition the all-Australian brands Sandler, established in Australia in 1954, Easy Steps founded over 20 years ago and Jane Debster, which originated in Sydney in the 1960’s.

“It’s really great that we can work collaboratively with a client and really see how we are making a difference to their brand and the business,” Pollard said.

WM Ritchie’s managing director Michael Madigan said in a statement: “We are very excited to be working with Publicis Mojo on a strategy project for the future direction of our long standing brands Sandler, Easy Steps and Jane Debster. The team at Mojo are fantastic to work with and we are really looking forward to building a strategy together that will ensure the continued success of our iconic national footwear brands.”


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