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Publicis.Sapient appoints Sarah Adam-Gedge as Australia MD

The digital business transformation hub of Publicis Groupe, Publicis.Sapient, has appointed Sarah Adam-Gedge as managing director for Australia.

Adam-Gedge was previously managing director of digital consultancy Avanade Australia, and was previously IBM’s managing partner and VP of global business services.

In her new role, Adam-Gedge will report to Nigel Vaz, CEO of Publicis.Sapient International and Publicis Groupe global lead for digital business transformation. She will also be part of Publicis.Sapient International’s Leadership Team.

Vaz said about Adam-Gedge’s appointment: “Sarah is an exceptional talent with a strong reputation for building and growing Australian businesses.

“Her experience and strengths in technology and consulting, strong C-level relationships and personal reputation in the market make her the perfect person to take Publicis.Sapient to the next level in Australia and to accelerating our clients’ businesses by ensuring they successfully transform for the digital age.

“I’m excited for the experience and diversity of perspective she will add to our International Leadership Team,”

Sarah Adam-Gedge added: “I’m delighted to have the opportunity to join Publicis.Sapient at such an important time in its evolution and to help build on its reputation for helping businesses to reinvent and transform themselves and keep pace with a rapidly changing world. I’m looking forward to joining a renowned market leader in Publicis.Sapient and to the significant impact we can make for our clients.”

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