Publisher Highsnobiety and its creative agency HS+ to open Sydney office

Youth publisher Highsnobiety and its creative agency HS+ will launch in Australia, with a first office to be located in Sydney.

The expansion will be headed up by Nicholas Ingate and will be the seventh office globally.

CEO David Fischer and country lead – Australia, Nicholas Ingate

Highsnobiety co-founder and CEO, David Fischer, said there is a proven appetite for the publisher from Sydney and Melbourne audiences.

“Australia is a cultural hub that is both unique and globally appealing. The local brands, creators, artists and designers form a community that is differentiating the cultural space.

“We are excited to connect with this community in a meaningful way, amplifying their stories on a global scale, and introducing select international partners for expanded opportunities.”

In-house creative agency HS+ will offer brand partners an opportunity to engage with a niche community propelling youth culture.

The agency has worked across digital and print media, events, strategic partnerships, and more since its launch.

Highsnobiety says its audience is predominantly Gen Z creators, innovators and curators, which it tags as ‘Cultural Pioneers’.

Ingate, who returns to Australia as country lead after ten years overseas working with Highsnobiety as well as creative agency The Projects, will be focussing on strategic partnerships with brands.

“Having lived and worked across Australia, Europe and the US, I am looking forward to coming home, bringing international insights to the market, helping brands think global act local, I will be focusing on strategic partnerships with our brands and Highsnobiety.”

Mumbrella understands Highsnobiety is launching with two clients, with further details to be revealed once the work goes public.

The local launch comes off the back of a strategic partnership with design business Semi Permanent to bring immersive experiences to Australia.


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