Publishing house finds novel way to turn bad news into positive PR
It’s not often you can find positives when you’re the victim of crime, so Dr Mumbo tips his hat to a small publishing house for giving it a crack.
Pantera Press spied the opportunity for a spot of imaginative PR after a break in at its Sydney office. Rather than wallowing in their misfortune, the firm built a team of crime-busting detectives to solve the dastardly deed – all based on the fictional characters from the books it publishes.
“When we came into the office we wished we had Pantera Press’ best criminal minds onto the case,” founder and chief executive Alison Green said in a press release. “Ed Dyson from Melanie Casey’s Cass Lehman Crime Series would of course be leading the team, but we’d want the charming Rowland Sinclair from Sulari Gentill’s 1930s Rowland Sinclair Mysteries to help us do some amateur detective work behind the scenes.
“And of course we’d need the smarts of Taylor Bridges from B. Michael Radburn’s The Crossing to find us redemption, not to mention John M. Green’s Tori Swyft to swoop in and save the day in a glamorous James Bond fashion.”
She added the break in was “almost ironic” as Pantera was preparing for its very own “crime month” in November.
“Plus we are gearing up for the release Killing Adonis by J M Donellan in just over a week – a dark tradi-comedy with some unsavoury crimes thrown in – so we can only hope that the thieves like a great story and took an advance copy with them!”
WTF is a “tradi-comedy”? Is that where some plumber comes round and tells you that the work will only cost $100?
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