The Sydney Royal Easter Show has been a staple of the Sydney events calendar for 169 years, and with an average of over 850,000 attendees through the gates over 12 days, it is the country’s largest annual ticketed event.
This celebration of the country coming to the city has been ingrained in the hearts of generations of Aussies, fostering cherished childhood memories filled with showbags, rides, and, of course, coming face-to-face with a farmyard animal for the very first time.
2023 Sydney Easter Show
Next year’s Sydney Royal Easter Show will take place 22 March – 2 April 2024, and is seeking new partners, advertisers and exhibitors.
Run by the Royal Agricultural Society of NSW (RAS), a mission purposed not-for-profit that promotes and rewards agricultural excellence, the event began in 1822, and continues to forge the future for sustainable agricultural industries and rural communities in Australia.
According to Paul Bowd, head of commercial at RAS, the Show provides a multi-demographic audience platform, where companies can showcase their brand and product around an event that hosts, on average, over 70,000 people daily for 12 days. The audience is already loyal and engaged.
‘The opportunities available at the Show for organisations are endless,” Bowd said.
“Not only does it offer partners 12 consecutive days of exposure to hundreds of thousands of people, but it also unites them with a recognised and much-loved brand, one that evokes great memories and pride in the community.”
The key target audience for the event is primary and pre-school families, with 58 per cent of the overall attendees aged between 25-49.
The Show allows partners to capture the attention of a multi-generational, multi-dimensional audience unlike anywhere else with a diverse audience of teenagers, families, SINKS & DINKS, through to empty nesters.
Attendance statistics show that 17 per cent of attendees are regionally based, while 77 per cent call Greater Sydney home, particularly focused in the heart of Western Sydney.
On average, guests spend over 7 hours at the Show watching the animal competitions, going on rides, shopping in the commercial pavilions, viewing the onsite entertainment, eating at every turn, and enjoying the event atmosphere.
Sydney Royal Easter Show
Tailoring sponsorship packages to precisely match the client’s needs and objectives is a key aspect of the event. In addition to a diverse array of advertising packages, the RAS offer customisable sponsorships for various areas such as the Farmyard Nursery, the Animal Walk, the Volunteer Program, the crowd-packed Evening Fireworks, and the highly coveted Woodchop Stadium, which boasts high attendances all day long, every day.
Package options can include advertising on the 220 square metre main arena big screen, and 2,49l metres of LED signage in GIANTS Stadium, online advertising in the Official Show Guide and Sydney Royal Easter Show website, which last year received over 22 million page views – with 2.6 million unique visitors.
“We have an extensive range of integrated, informative and trusted communication platforms to amplify our partners’ messages” says Bowd, who explains he can also tailor advertising packages to best suit each partner.
“We recognise that companies are looking for cut-through, and from personal experience I know the Show is able to offer a unique and emotional connection for a trusted brand that generates real results.
“The Show offers moments of joy and wonder where attendees are engaged at a heart-level throughout the day and into the night. Families make life-long memories where every moment is a moment of impact. What we offer is a chance for brands to become part of those embedded memories.”
To view all the partnership opportunities available, please visit https://www.eastershow.com.au/about-us/partnership-opportunities/