Pureprofile continues double digit revenue growth in latest financials

ASX-listed consumer research, data and insights company, Pureprofile, has reported revenues for the first three months of 2021 hit $7.1 million, a 25% increases on the corresponding period in 2020.

The results come less than 12 months since Martin Filz took over the helm of the business from Nic Jones.

Martin Filz

The bulk of the revenue came from the APAC Data and Insights business, which reported $3.8 million for the quarter, a 35% increase on the previous corresponding quarter. The media division reported $1 million in revenue, equating to a 28% increase.

The company’s statement said: “As we leverage the recent investment we have made, we are achieving notable improvement in revenue and free cash flow and are on track to deliver further substantial revenue and additional positive cash flow in the last quarter of this financial year and FY22.”

Recent product developments at the company included Audience Intelligence dashboards and a partnership with Flybuys. The partnership includes a survey platform for Flybuys members to earn points answering surveys via their Flybuys accounts. Members can access Pureprofile surveys through either the Flybuys app or website, allowing them to collect Flybuys points that can be redeemed for over 1,000 reward options.

As part of the partnership, Flybuys will be able to utilise Pureprofile’s SaaS technology to create its own research community, where the data provided by members will help identify potential improvements and develop new products and services. Flybuys will also be able to conduct tailored research studies for its own clients, providing them with a new avenue to first-party marketing intelligence.

The company added that it expects to launch several additional partnerships and initiatives in final quarter of Q4 of the financial year, as well as further expansions to its footprint.

“We will also commence planning and development for the establishment of new panels in Europe and Asia, which are expected to drive further revenue and profit growth in FY22.”

The company’s FY21 EBITDA guidance remains $3 million.

The Company will continue to deliver on all three pillars of its corporate strategy around the global growth of panels and data, increasing its SaaS client base and leveraging its Data and Insights and Media services.


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